#AIA New Zealand

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The Drum
5 months ago
Marketing

In the face of keyword competition, here's how AIA New Zealand cut through

AIA New Zealand and Together won the Technical Innovation category and The Grand Prix at The Drum Awards for Search.
Health and life insurance is a highly competitive market in New Zealand, with an increase in advertising investment and new entrants.
AIA New Zealand discovered that TV advertising stimulates overall category searches, not just their brand. [ more ]
The Drum
5 months ago
Marketing

In the face of keyword competition, here's how AIA New Zealand cut through

AIA New Zealand and Together won the Technical Innovation category and The Grand Prix at The Drum Awards for Search.
Health and life insurance is a highly competitive market in New Zealand, with an increase in advertising investment and new entrants.
AIA New Zealand discovered that TV advertising stimulates overall category searches, not just their brand. [ more ]
The Drum
5 months ago
Business intelligence

In the face of keyword competition, here's how AIA New Zealand cut through

AIA New Zealand and Together won the Technical Innovation category and The Grand Prix at The Drum Awards for Search.
Health and life insurance is a highly competitive market in New Zealand, with an increase in advertising investment and new entrants.
AIA New Zealand discovered that TV advertising stimulates overall category searches, not just their brand. [ more ]
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